The core intelligence layer

Not a dashboard. A Scaleboard.

48 intelligence cards across marketing, product, customer, and store — each one telling you what changed, what it costs, and what to do about it.

What is Scaleboard

Every card follows the same logic

Data, diagnosis, and a recommended action — on every single card, every morning.

Monitors every metric
Flags what changed
Explains why
Shows the $/day cost
Recommends the fix
What's on the board

48 cards, six categories

Marketing Cards

  • Blended ROAS & CAC
  • Channel efficiency shifts
  • Ad spend vs. revenue
Metrics no single ad platform can compute alone.

Product Cards

  • Top SKU performance
  • Revenue concentration
  • Inventory & stock risk
See which products are actually pulling weight.

Customer Cards

  • First-purchase signals
  • Retention & cohorts
  • LTV:CAC by channel
Know who's buying and whether they'll return.

Store & Ops Cards

  • Fulfilment efficiency
  • RTO & delivery TAT
  • COD vs. prepaid mix
The operational leaks that never show up in ad reports.

iSight Cards

  • AI root-cause explanations
  • Anomaly & forecast signals
  • Recommended next action
The reasoning layer behind every number on the board.

Payment Cards

  • Gateway success & failure rates
  • COD vs. prepaid revenue split
  • Settlement delays & reconciliation
Catches the revenue lost between checkout and settlement.
Built for your stage

Intelligence that scales with your brand

Different revenue stages need different signals. The Scaleboard adapts to where you are.

Launch · up to $100k
Growth · up to $1M
Scale · $1M+
Marketing

Ad Spend Efficiency

Is my money working? ROAS, CAC, spend vs. revenue — the survival metrics.

Product

Top SKU Performance

Which products are pulling weight? Revenue concentration, underperformers flagged.

Customer

First Purchase Signals

Who's buying, from where, at what cost — and will they come back?

Blended

True Blended CAC

Meta + Google + agency fees + tool costs ÷ Shopify orders. The number nobody else shows you.

Marketing

Channel Contribution

Which channels drive profitable growth? Marginal ROAS, diminishing returns detection.

Customer

Retention & Cohorts

Repeat purchase rate, cohort LTV, churn prediction — the metrics that fund scale.

Operations

Fulfilment Efficiency

Delivery TAT, RTO rates, shipping cost per order — operational leaks surfaced.

Blended

LTV:CAC by Channel

Which acquisition channel produces the highest lifetime value?

Marketing

Budget Allocation AI

Optimal spend distribution across channels, based on marginal return curves.

Product

Demand Forecasting

Inventory intelligence, restock alerts, seasonal demand patterns.

Business intel

Investor Metrics

Gross margin trends, contribution margin, burn rate, runway.

Blended

Predicted Revenue Model

30/60/90-day forecast combining ad pipeline, organic, and repeat purchase probability.

Sample card

What a Scaleboard card actually looks like

Marketing — Blended ROAS

2.1x ↓ was 3.4x last week

What changed
  • Meta spend up 40% with no revenue lift
  • Google ROAS holding steady at 3.1x
Recommendation

Reallocate ₹15,700/day from Meta to Google before tomorrow's campaign window.

Cost of waiting: an estimated ₹15,700 per day.
Why it's different

Dashboards show data. Scaleboards drive decisions.

Before

Traditional dashboards

  • Log into 4 platforms every morning
  • Build your own reports and comparisons
  • No cross-platform blended metrics
  • Charts with no diagnosis

After

Scaleboard

  • One board, zero extra logins
  • 48 pre-built intelligence cards
  • Blended metrics no single tool can compute
  • Every card ends in a recommended action

See your data on a Scaleboard

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