How to Integrate Meta (Facebook & Instagram) Ads with Netsights

Purpose

Connecting your Shopify store enables Netsights to securely read your sales, operational, and customer data to generate accurate Sights and insights.

Prerequisites

Before installing Netsights, ensure:

• You are a Shopify Store Owner or Admin
• Your store is on Shopify or Shopify Plus
• You have an active internet connection
• Browser pop-ups are enabled

Step-by-Step: Shopify Integration

1. Go to https://apps.shopify.com/netsights
2. Click Install App
3. Log in to your Shopify account (if prompted)
4. Select the store you want to connect
   
5. Review the requested permissions
   
6. Click Install
   
   

After Installation

• Netsights automatically begins the initial data sync
• First insights typically appear within 30 minutes to a few hours, depending on store size and data volume

Shopify Data Access & Security

Data Accessed (Read-Only)

Netsights securely reads the following data from Shopify:

• Orders and order history
• Products and variants
• Revenue, refunds, discounts, and taxes
• Customer data (used strictly for analytics)
• Inventory and fulfillment status

Data Safety

• Netsights has read-only access
• No store settings, products, or customer data are modified
• Data is used solely for analytics and insight generation

Track Shopify store performance into a single intelligent dashboard giving clear, real-time visibility of Profit & Loss, CAC, LTV and AI analytics insights

Connecting Meta Ads to Netsights allows you to understand how Facebook and Instagram ad spend translates into real business outcomes.

Once connected, Netsights uses Meta Ads data to:

• Analyse spend efficiency and channel contribution
• Compare reported conversions with actual Shopify revenue
• Identify measurement gaps caused by attribution and signal loss

Steps to Integrate Meta Ads

1. Open Integrations in Netsights

Log in to your Netsights dashboard.
From the Right-hand menu, click on Connect Integrations.

2. Select Meta Ads

Under the Integrations section, locate Meta Ads and click Connect.

3. Authorise Your Meta Ads Account

You’ll be redirected to Meta’s login screen.

• Log in using the Facebook profile that has access to the required ad account(s)
• Review the permissions Netsights requests (read-only access)
• Click Continue to authorise
• Select the Business Manager and ad account(s) you want to connect

Netsights does not edit campaigns, budgets, creatives, or audiences.

4. Confirm the Connection

After authorisation:

• Your Meta Ads account will appear as Connected under Integrations
• Netsights will begin syncing data automatically

Initial sync may take up to 30 minutes, depending on account size and activity.

Once syncing completes, Meta Ads data will be reflected inside relevant Sights and marketing insights.

Viewing Meta Ads Insights

After integration, Meta Ads data is used to:

• Evaluate ad spend vs actual revenue impact
• Understand campaign-level contribution
• Detect performance and measurement inconsistencies

Insights are delivered through Sights, not raw dashboards.

Changing or Updating Your Meta Ads Account

To connect a different Meta Ads account:

1. Go to Integrations → Meta Ads
2. Click Disconnect
3. Reconnect by logging in with the correct Facebook profile
4. Select the new Business Manager and ad account
5. Authorise access

Allow up to 30 minutes for the new data to sync.

Connecting Google Analytics (GA4) to Netsights allows you to understand how traffic, user behaviour, and engagement translate into real business outcomes — not just sessions or events.

Once connected, Netsights combines Google Analytics data with Shopify and marketing channels to reveal what traffic actually converts into revenue.

Once Connected, Netsights Uses Google Analytics Data To:

• Analyse traffic quality and post-click behaviour
• Compare sessions and events with Shopify revenue
• Identify drop-offs between traffic, intent, and purchases
• Detect tracking and attribution gaps across channels

Insights are surfaced through Sights™, not raw GA dashboards.

Steps to Integrate Google Analytics with Netsights

1. Open Integrations in Netsights

• Log in to your Netsights dashboard
  
• From the right-hand menu, click Connect Integrations
  
  

2. Select Google Analytics

• Under the Integrations section, locate Google Analytics
  
  
• Click Connect

3. Authorise Your Google Account

You’ll be redirected to Google’s sign-in page.

• Log in using the Google account that has access to the required GA4 property
• Review the permissions Netsights requests (read-only access)
• Click Allow to authorise the connection
• Select the GA4 property linked to your Shopify store

Netsights does not edit your GA setup, events, or configurations.

4. Confirm the Connection

Once authorised:

• Your Google Analytics property will appear as Connected
• Netsights will begin syncing data automatically
• Initial data sync may take up to 30 minutes, depending on data volume

After syncing completes, Google Analytics insights will start appearing inside relevant Sights™ and performance views.

Viewing Google Analytics Insights in Netsights

Once connected, Google Analytics data is used to:

• Understand traffic quality vs actual revenue impact
• Analyse user behaviour across key store pages
• Identify where users drop off before conversion
• Detect mismatches between traffic growth and sales performance

All insights are delivered through Sights™, not isolated GA reports.

Changing or Updating Your Google Analytics Account

If you need to connect a different GA4 property:

• Go to Integrations → Google Analytics
• Click Disconnect
• Reconnect by signing in with the correct Google account
• Select the new GA4 property
• Allow up to 30 minutes for the new data to sync

Connecting Google Ads to Netsights allows you to understand how ad spend translates into real business outcomes — not just clicks or conversions.

Once connected, Netsights uses your Google Ads data to:

• Track spend efficiency
• Compare ad performance with Shopify revenue
• Identify gaps between reported conversions and actual impact

Steps to Integrate Google Ads

1. Open Integrations in Netsights

Log in to your Netsights dashboard.
From the Right-hand menu, go to  Connect Integrations.

2. Select Google Ads

Under the Integrations section, locate Google Ads and click Connect.

3. Authorise Your Google Ads Account

You’ll be redirected to Google’s sign-in page.

• Log in using the Google account that has access to the Google Ads account you want to connect
• Review the permissions Netsights requests (read-only access)
• Click Allow to authorise the connection
• If you manage multiple ad accounts, select the account(s) you want to connect

Netsights does not make any changes to your campaigns or budgets.

4. Confirm the Connection

Once authorised:

• Your Google Ads account will appear as Connected in the Integrations section
• Netsights will begin syncing your data automatically

Initial data sync may take up to 30 minutes, depending on account size and history.

After sync completes, Google Ads insights will start appearing inside relevant Sights and marketing views.

Viewing Google Ads Insights

Once connected, Google Ads data is used to:

• Analyse spend vs revenue impact
• Understand channel contribution
• Detect inefficiencies and attribution gaps

Insights are surfaced through Sights rather than raw reports.

Changing or Updating Your Google Ads Account

If you need to connect a different Google Ads account:

1. Go to Integrations → Google Ads
2. Click Disconnect
3. Reconnect by signing in with the new Google account
4. Authorise access and select the correct ad account

Allow up to 30 minutes for the new account data to sync.